Journal

Blog

June 16, 2026

Agentic AI Has Proven Its ROI. The Next Frontier Is Beyond the Contact Center.

88% of early agentic AI adopters report positive ROI. But the race to deploy contact centre chatbots misses the bigger strategic opportunity — reading the Google Cloud × NRG report through the eyes of an AR & AI agency.

aistrategyagentic-aicustomer-experience

June 15, 2026

AMD Ryzen AI Max+ 395: The Machine That Could Democratise 70B–128B AI Models

For two years, running frontier AI models locally has been blocked by one simple constraint: memory. The AMD Ryzen AI Max+ 395 may have just changed that equation.

aihardwarelocal-aillm

June 11, 2026

Why the Best AI Projects No Longer Rely on a Model, But on a System

The value of AI no longer comes from the model alone — it comes from the architecture built around it. Persistent memories, specialised agents, business connectors: organisations that understand this are building a lasting competitive edge.

aiarchitecturestrategydigital transformation

June 3, 2026

RTX Spark: When Hardware Finally Catches Up With Our Vision of Embedded AI

NVIDIA and Microsoft just announced the RTX Spark at Computex — a superchip promising 1 petaflop of local AI performance. Here is what it means for the way we build AR and AI experiences at ARGO.

aihardwarearcomputer-vision

May 31, 2026

Android XR and the AR Glasses Revolution: Why 2026 Is the Year Everything Changes

Google's Android XR platform has just shifted AR glasses from niche prototype to mainstream consumer product. With the AR hardware market growing 64.8% YoY to $9.7 billion and at least seven devices launching this year, here is what brands and businesses need to understand now.

arxrspatialtechandroid-xr

February 3, 2026

Writing APIs with Intent: Why Explicit Design Matters in the Age of AI

As AI agents become primary API consumers, traditional API design—built for human interpretation—breaks down. The article argues that explicit intent must now be embedded directly into API specifications rather than hidden in documentation.

techaiimgenaiplatformguide

January 27, 2026

2026 Guide to the Most Powerful Generative Media Tools

ARGO's 2026 perspective on generative AI emphasizes that success now depends on how different models integrate together rather than individual performance. Visual, video, audio, and spatial media have become the primary drivers of business value.

techaiimgenaiplatformguide

November 25, 2025

The 3D-AI Revolution: How Meta's SAM 3D and Emerging Technologies Are Reshaping Augmented Experiences

The convergence of 3D generation and artificial intelligence marks a pivotal moment in the evolution of immersive technology, with Meta SAM 3D, WorldGen, and World Labs Marble democratizing 3D content creation.

ia3DARRAimgenai

November 20, 2025

Meta SAM 3D: The 3D Reconstruction Revolution That Will Transform Augmented Reality

Meta launched SAM 3D and SAM 3, two AI models representing a major turning point in computer vision and creating new opportunities for augmented reality applications.

armetaai3D

October 23, 2025

Gaussian Splatting: The Revolutionary Technology Transforming 3D Visualization and Digital Experiences

Gaussian Splatting has emerged as a groundbreaking technology reshaping how professionals create and experience digital representations of physical spaces, offering photorealistic quality with efficient real-time rendering capabilities across industries from real estate to entertainment.

September 18, 2025

Ray-Ban Meta Smart Glasses: Revolutionary Leap Forward with Display Technology and Record-Breaking Sales

Meta unveiled groundbreaking Ray-Ban Display glasses at Connect 2025, featuring a small computer screen built into the right lens — the first consumer-ready smart glasses with integrated display technology, building on unprecedented sales success.

artechmetaglasses

September 15, 2025

VaultGemma: Google's Revolutionary Leap Toward Privacy-First AI

Google unveiled VaultGemma, the world's most capable differentially private large language model, representing a breakthrough in building powerful AI systems without compromising user privacy.

techarprivacyVaultGemma

September 8, 2025

Microsoft's BitNet Revolution: The Game-Changing 1-Bit LLM Framework That's Democratizing AI

Microsoft has open-sourced bitnet.cpp, enabling 100-billion parameter language models to operate on standard CPUs with significantly improved performance and reduced energy consumption, fundamentally changing AI accessibility.

techaimodels

September 4, 2025

Gaming as the Ultimate Training Ground for JEPA: Unlocking Human-Level AI Through Virtual Worlds

This article explores how gaming environments and player behavioral data could serve as ideal training grounds for JEPA (Joint-Embedding-Predictive-Architecture) models, potentially advancing AI toward human-level understanding through virtual world interactions.

September 4, 2025

What is Augmented Reality?

Augmented Reality overlays digital content onto the real world through devices like smartphones and headsets, enhancing physical environments with interactive virtual elements, with a history spanning over 40 years from Ivan Sutherland's 1968 head-mounted display to modern markerless AR systems.

techaraugmented reality

September 4, 2025

What is Web AR and How does it Work?

WebAR enables augmented reality experiences through mobile web browsers without requiring app downloads, making this transformative technology far more accessible to everyday users through simple web links.

techaraugmented realitywebar

August 15, 2025

The Perfect Vision: How the Booming Eyewear Market is Accelerating Augmented Reality's Future

The North American eyewear market's growth to $73.8 billion by 2033, combined with 197 million adults wearing corrective lenses and tripling smart glasses sales, creates optimal conditions for mainstream AR adoption.

ARbusinessstatistics

July 30, 2025

Romuald Czlonkowski's n8n MCP Server: Revolutionizing AI-Powered Workflow Automation

Czlonkowski's n8n MCP server enables AI assistants like Claude to function as expert automation specialists by providing direct access to n8n documentation, reducing workflow creation time from 45 error-prone minutes to just 3 flawless minutes.

n8nAIMCP Serverprocessautomation

July 28, 2025

The XR Training Revolution: From Pilot Programs to Enterprise-Wide Deployment

Extended reality training has transitioned from experimental technology to business-critical infrastructure, with major organizations achieving significant reductions in training time and substantial cost savings through full-scale XR deployments.

xrtrainingentreprise-wide

July 13, 2025

n8n vs Apache Airflow: Choosing the Right Workflow Tool for 3D, AI, and AR Projects

The ar-go.co team explores how n8n and Apache Airflow serve different automation needs in 3D, AI, and AR projects, recommending a hybrid approach based on task complexity.

ai3Dn8nairflowar

July 11, 2025

Generative Design: The Next Revolution in 3D Design and Manufacturing

AI-powered generative design and Industry 4.0 are transforming manufacturing by automating the creation of optimized designs and connecting smart factory systems for enhanced efficiency across architecture, fashion, and automotive sectors.

3DAI

June 24, 2025

What is Gaussian splatting?

This piece explains how 3D Gaussian Splatting enables real-time rendering of photorealistic 3D scenes from just a few images, revolutionizing the field compared to traditional photogrammetry and NeRF approaches.

techGaussian splattingvisionAI

May 26, 2025

6 Powerful Impacts of AR E-commerce That No One Tells You About in 2025

Augmented reality technology is reshaping e-commerce through neuroscience-backed findings demonstrating significantly higher conversion rates and engagement metrics, yet adoption remains minimal among retailers.

marketingAR e-commerceaugmented realityconversion optimization

May 26, 2025

The Revolution of Spatial Web: Why the Latest Moves from OpenAI and Google Signal the End of Flat UX

OpenAI's acquisition of Jony Ive's startup and Google's partnership with Warby Parker signal that spatial computing is transitioning from concept to reality, moving beyond flat interfaces toward AI-enhanced 3D environments.

Technology trends

May 7, 2025

Beyond smartphones: How AR glasses with voice payment technology are shaping the future of commerce

This article explores how Meizu's innovative AR glasses with voice payment capabilities are revolutionizing retail commerce, examining the technology's mechanics, consumer adoption patterns, and implications for merchants and payment systems globally.

TechnologieInnovationCommerce

May 7, 2025

The Rising Cost of Customer Acquisition: How WebAR is Revolutionising E-commerce ROI

Web-based augmented reality emerges as a strategic solution to combat rising customer acquisition costs in e-commerce, with potential to boost conversions by up to 40% and engagement by 37 times.

CACXRROIE-commerce

May 6, 2025

Hunyuan3D 2.0: Revolutionizing 3D Asset Creation - A Comprehensive Analysis

Tencent's Hunyuan3D 2.0 generates high-resolution 3D models in seconds using a two-step architecture, advancing geometric detail and textures while democratizing content creation for gaming, e-commerce, and extended reality applications.

XRHunyuan3Dgénération3D

May 6, 2025

Zuckerberg's war against advertising and its impact on the XR industry

Mark Zuckerberg plans to revolutionize advertising through "infinite creative," where Meta's AI automatically manages ad creation, targeting, and measurement, potentially reshaping the XR industry while raising privacy concerns.

TechXRAdsMeta

April 22, 2025

AR in 2025: What consumers really want (and why many still don't care)

A survey of 52,000 Americans reveals that gaming dominates AR usage at 59%, yet 61% of non-users show zero interest in the technology, presenting a significant adoption challenge for developers.

ARtech

April 16, 2025

Artificial intelligence and Generation Z: Towards a new era of digital marketing

Generation Z has rapidly integrated AI into daily life, with 86% using AI tools recently and 39% using them daily, reshaping digital marketing strategies and brand interactions.

TechAIDigital MarketingGeneration Z

April 16, 2025

Coca-Cola, AI and 3D: A new era for branded content

Coca-Cola unveiled its creative transformation at NVIDIA GTC 2025, integrating real-time 3D and generative AI into its workflows to redefine design, storytelling, and innovation across the marketing industry.

Innovation & Marketing Digital

April 1, 2025

4 ways XR is revolutionizing the healthcare field

Extended reality is transforming medicine through surgical training, patient education, advanced diagnostics, and pain management — with the VR healthcare market projected to grow from $4 billion in 2024 to $13 billion by 2029.

healthhealthcarearxr

March 28, 2025

No more hassle with AR: How App Clips change everything!

ARGO presents App Clips as a revolutionary solution for augmented reality that combines native app performance with web accessibility, allowing users to instantly access high-quality AR experiences via QR codes or links without downloading full applications.

Tech

March 27, 2025

OpenAI's GPT-4o revolutionises image generation: More beautiful, more accurate, and downright stunning!

OpenAI has launched "4o Image Generation," an image generator integrated with GPT-4o that creates functional visuals prioritizing communication and utility, with precise text rendering, complex instruction following, and multi-turn coherence.

TechAIImage GenerationGPT-4oOpenAI

March 25, 2025

Spatial recognition without app: How Spatial AR is transforming industry, culture and retail

ARGO presents a Visual Positioning System enabling augmented reality experiences without app downloads, functioning across Android and iOS devices with precise spatial tracking capabilities across industrial, cultural, and retail contexts.

TechAugmented RealitySpatial ARVPS

March 24, 2025

Revolutionising E-Commerce with Augmented Reality: The Argo Solution

Argo presents WebAR technology that transforms e-commerce by enabling 3D product visualization and virtual try-ons directly through browsers, eliminating app downloads while helping brands regain control over customer experiences.

Techretaile-commerce

March 20, 2025

ARIA: when AI and AR team up!

ARGO presents ARIA (Augmented Intelligent Reality), merging artificial intelligence with augmented reality to create contextual, real-time smart spaces for industry, retail, and tourism applications accessible via smartphones and tablets.

Tech

March 18, 2025

The "Microwave" Filter on TikTok: When Augmented Reality Reveals Its Viral Potential

A viral TikTok filter that transforms photos into rotating microwave objects has generated over 350,000 uses, demonstrating that AR adoption depends on simplicity and cultural relevance rather than technical complexity.

TechFun

March 6, 2025

How to Distribute a Mobile Application in 2025? Native, PWA, Sideloading and Alternative Stores

This guide explores multiple strategies for distributing mobile applications in 2025, including official app stores, alternative platforms, sideloading, enterprise programs, and Progressive Web Apps, each with distinct advantages and limitations.

TechMobile Application DistributionNative AppsPWA

February 1, 2025

AR and 3D: Revolutionising e-commerce through technological innovation

This article explores how augmented reality and 3D technologies are transforming online shopping by enabling immersive customer experiences, reducing returns, and enhancing brand competitiveness in digital commerce.

TechAR3De-commerce

January 1, 2025

Augmented reality serving architecture: Immersive tours are redefining the experience of architecture

Augmented reality technology overlays virtual elements onto the real world, fundamentally transforming how architects design buildings and how users experience architectural tours through interactive, immersive environments.

Augmented RealityArchitectureImmersive Tours

January 1, 2025

Beyond the render button: The 3D content generated by AI in 2025

Generative AI is transforming 3D content creation, enabling production in minutes rather than weeks while boosting conversion rates by 94%, as major retailers leverage these technologies for immersive customer experiences.

IA3DConceptionGénérativeRetailTech

January 1, 2025

From UI to AX: how Argo transforms the customer experience

Argo positions itself at the forefront of the Agent eXperience (AX) revolution, developing solutions that blend traditional user interfaces with AI agents to enable businesses to offer enhanced customer experiences through both visual interfaces and intelligent agents.

Tech

January 1, 2025

The 8 fundamental principles for the future of artificial intelligence

Three AI experts — Rodney Brooks, David Eagleman, and Yann LeCun — outlined eight fundamental principles addressing how we misunderstand AI, the complexity of intelligence, and the need for human-centered development focused on enhancing rather than replacing human capabilities.

IATech