ARGO

Magic Mirror

Your space, made interactive

Attract, engage, and convert with an AI-powered AR display

ARGO's Magic Mirror is a standalone interactive display that uses computer vision and augmented reality to detect passers-by and trigger personalised real-time experiences — virtual try-on, photobooth, and branded games. No app, no touch required.

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+30%
In-store dwell time
+25%
Average basket size
10K+
Activations delivered
94%
Customer satisfaction

How it works

01

We configure

We set up the mirror with your brand assets, product catalogue, and chosen experiences before your event. No technical work on your side.

02

You plug it in

Connect power and Wi-Fi. The mirror is live in under 2 hours from delivery — no IT expertise, no on-site technician needed.

03

Visitors engage

AI detects passers-by automatically. Visitors try on, share, and convert — you watch the analytics in real time.

Features

AR Virtual Try-On

Let customers try on clothing, accessories, and cosmetics in real-time using augmented reality — no fitting room, no friction.

AI Presence Detection

Computer vision detects passers-by, analyses gaze and posture, and triggers contextual content in real-time — without any touch interaction.

Turnkey Deployment

Plug-and-play setup with no IT expertise required. The mirror ships pre-configured and is live in under 2 hours from delivery.

Branded Photobooth

Capture moments with custom backgrounds, brand overlays, and filters. Visitors receive their photo via QR code — instant social sharing.

Gamification

Propose brand-related games to engage visitors, increase dwell time, and drive loyalty. Prizes, quizzes, and interactive challenges fully customisable.

Fully Customisable UI

Brand colours, product catalogue integration, custom animations, and multi-language support — every pixel adapted to your identity.

Performance Analytics

Track visitor count, interaction rate, dwell time, and content performance. Data exported to your CRM or analytics dashboard.

Indoor & Outdoor Ready

Weatherproof enclosure available for pop-up stores, trade shows, shopping centres, and outdoor activations.

No App Required

All experiences run directly on the mirror — visitors interact instantly with no download, no registration, no friction.

What our clients say

"The Magic Mirror was the star of our pop-up. Dwell time jumped from 2 minutes to over 8 — and we had a queue forming within the first hour."

Marie L.

Retail Director, fashion brand

"94% satisfaction is not just a number — it is what we experienced live. Visitors stayed, shared on social, and several came back the following day."

Thomas B.

Events Manager, cultural institution

"Setup took under 90 minutes. Our team had zero technical background and the mirror just worked. Complete game changer for trade shows."

Sophie M.

Brand Manager, luxury group

Industries

Our solutions for every industry

The Magic Mirror adapts to any context and is fully customisable based on your industry and brand identity.

Magic Mirror in retail store with AR virtual try-on

Retail & Pop-Up Store

  • ✓ Increase in-store dwell time by up to 30%
  • ✓ Boost average basket size with virtual try-on
  • ✓ Capture customer data and interaction insights
  • ✓ Drive social sharing and organic reach
  • ✓ Reduce product returns with confident purchasing

Pricing

Starter

€4,500

3-day rental

  • ✓ Magic Mirror rental (3 days)
  • ✓ Photobooth with QR code
  • ✓ Virtual clothing try-on
  • ✓ 1 game from library
  • ✓ 1 custom background
  • ✓ Email support
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Popular

Most popular

€9,000

3-day rental — most chosen

  • ✓ Magic Mirror rental (3 days)
  • ✓ Photobooth with QR code
  • ✓ Virtual clothing fitting
  • ✓ 1 game from library
  • ✓ 3 custom virtual outfits
  • ✓ 3 custom backgrounds
  • ✓ Fully branded custom interface
  • ✓ 7-day phone support
Book a Demo

Purchase

Own it

On request

Full ownership

  • ✓ Magic Mirror unit supplied
  • ✓ On-site installation & setup
  • ✓ Full brand customisation
  • ✓ Staff training
  • ✓ Ongoing maintenance contract
  • ✓ Remote monitoring & updates
  • ✓ Dedicated account manager
Contact Us

Summer and holiday season slots book up 6–8 weeks in advance.

FAQ

Common questions

How does the Magic Mirror work?
The mirror is equipped with sensors and computer vision that detect passers-by, analyse their behaviour (gaze, posture, presence) and trigger personalised interactive content in real-time using AI — no touch required.
Does the Magic Mirror need an internet connection?
Yes, a stable 4G or Wi-Fi connection is needed for AR content delivery and analytics. We recommend a dedicated connection for optimal performance at busy events.
Does the mirror collect personal data?
Video streams are processed on-device — no biometric data is stored or transmitted. Interaction analytics are aggregated and fully GDPR compliant.
Can we customise the displayed content?
Absolutely. The interface, backgrounds, virtual outfits, games, and branding are all customisable. The Popular plan includes a fully bespoke branded experience built by our team.
Can the mirror be used outdoors?
Yes, with our weatherproof enclosure option. We recommend a minimum 4G connection and a shaded or sheltered location to ensure screen visibility in direct sunlight.
How long does installation take?
Setup takes under 2 hours. The mirror ships pre-configured — connect power and Wi-Fi and it is ready to go.
What product types support virtual try-on?
Virtual try-on currently supports clothing, accessories (hats, glasses, jewellery), and cosmetics (makeup and skincare overlays). New categories are added regularly.
What are the rental and purchase options?
Rental packages start at 3 days. Longer-term rentals and outright purchase are available on request — contact us for a custom quote.

Ready to bring the Magic Mirror to your next event?

Let's discuss your activation — we'll get back to you within 24 hours.

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