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Label 5 (in collaboration with Les Aliens agency)

2025

How can a whisky brand stand out on the shelves and turn a classic packaging into a memorable and engaging brand experience?

Recognition

Client Name

Label 5

Services

Augmented Reality, Interactive Experience, Packaging Activation, Gamification, Brand Content, Parallax Animation

Problem

In partnership with creative agency Les Aliens, Label 5 launched an innovative AR experience accessible via a QR code printed directly on the bottle’s packaging. Once scanned, users entered a beautifully crafted nighttime city skyline, brought to life with subtle parallax effects, shimmering stars, the glow of urban lights, and water reflections. The immersive scene set the stage for brand content—videos, key messages, and storytelling—but also introduced a playful and unexpected challenge. “Find the 5”. Each user was invited to explore the scene, zoom in on buildings, and search for the elusive 5 subtly integrated into the skyline. Thanks to a smart algorithm, the location of the 5 changed with every new game, encouraging replay and creating a fresh experience each time. This blend of interactive storytelling and gamification turned the packaging into a gateway for discovery, reinforcing brand recognition while offering a unique digital touchpoint.

Solution & Experience

We designed a sleek, responsive, and visually striking website, incorporating a well-structured layout, modern UI elements, and smooth navigation. By focusing on user experience, accessibility, and performance, we created a design that enhances Static’s online presence.

Final thoughts

A smart fusion of packaging, storytelling, and technology. This activation proved how augmented reality can transform a simple bottle into a dynamic brand platform—where play meets identity, and curiosity drives connection.