Latest ARGO news

Discover how 3D Gaussian Splatting is revolutionizing real-time rendering with stunning photorealistic scenes generated from just a few images.

Augmented reality is transforming e-commerce with proven neuroscientific results: a 94% increase in conversions, 200% additional engagement, and a ROI up to 22 times higher, while only 1% of retailers are currently using it.

OpenAI acquiring Jony Ive's startup for £6.5 billion and Google investing £150 million with Warby Parker is not just two tech deals—it's the signal that spatial web is truly arriving, and we are transitioning from flat interfaces to AI-boosted 3D environments.

Beyond smartphones: How AR glasses with voice payment technology are shaping the future of commerce

In a world where product visualization has become essential for commercial success, artificial intelligence is revolutionizing the creation of 3D content. This article explores how generative AI technologies are radically transforming the production of 3D assets in 2025 – reducing timelines from several weeks to just minutes while increasing conversion rates by 94%. Discover how brands like IKEA, Zalando, and American Eagle are already leveraging this technology to create immersive customer experiences, and how your business can integrate these tools to gain a decisive competitive advantage in a market projected to reach $23.78 billion by 2034.

Face à l'augmentation constante des coûts d'acquisition client (CAC) dans le e-commerce, où les entreprises B2B dépensent entre 15-20% de leurs revenus et les B2C jusqu'à 15,9%, la Réalité Augmentée basée sur le Web (WebAR) émerge comme une solution stratégique prometteuse. Cette technologie accessible sur navigateur, qui atteindra environ 1,73 milliard d'utilisateurs d'ici fin 2024, permet d'augmenter l'engagement jusqu'à 37 fois et les conversions jusqu'à 40%, comme le démontrent les succès de Home Depot et Rebecca Minkoff, offrant ainsi aux entreprises un moyen efficace de réduire leur CAC tout en améliorant l'expérience client à travers des fonctionnalités comme l'essayage virtuel, la visualisation 3D et le placement de produits en environnement réel.

Hunyuan3D 2.0 from Tencent revolutionises 3D creation by generating high-resolution models in just seconds with its two-step architecture. This open-source technology surpasses existing solutions in terms of geometric detail and textures, transforming the video game, e-commerce, and XR industries while democratizing content creation for the metaverse.

Mark Zuckerberg is preparing a radical transformation of advertising with his "infinite creative" vision, where Meta's AI would automatically manage the creation, targeting, and performance measurement of ads. This strategy, backed by a $72 billion investment in 2025, will have a major impact on the rapidly expanding XR market. It promises to democratise immersive advertising creation through Meta devices (connected Ray-Bans, Quest headsets), but raises crucial questions about the future of XR creators and privacy protection.

Extended reality (XR) is currently revolutionising the healthcare sector in impressive ways. Far beyond simple entertainment, it is transforming medicine through four major applications: ultra-realistic surgical training that improves precision and reduces risks, patient education made more intuitive through interactive 3D visualisations, enhanced diagnostics through clearer and more precise imaging, and innovative management of pain and anxiety without the systematic use of medications. This technology also offers significant economic benefits, particularly for large-scale training, and opens up a vast field of opportunities for developers - from telemedicine to AI-assisted diagnostics. Despite some challenges such as strict regulations or the cost of high-fidelity equipment, XR represents the future of medicine and has the potential to radically transform healthcare.

A new survey of 52,000 Americans reveals the preferences of augmented reality users: gaming dominates (59%), followed by education (42%) and social applications (41%). Visual search is gaining ground with continuous increases over several years. However, the study also highlights a major challenge: 61% of non-users (who still represent 65% of the public) have no interest in this technology, an increase of 6 points since the last survey. For AR to win over the general public, developers will need to go beyond tech-savvy early adopters and convince a more reluctant audience, especially with educational and practical applications.

In a series of interviews conducted by Marcus Weldon for Newsweek, three experts in artificial intelligence (roboticist Rodney Brooks, neuroscientist David Eagleman, and innovator Yann LeCun) outlined eight fundamental principles for the future of AI. These principles address our tendency to anthropomorphize AI, the multidimensional nature of intelligence, the limitations of current models that lack deep reasoning, the inadequacy of language as the sole basis for learning, the vision of a society made up of multiple specialized AI systems rather than an all-knowing AI, the future hierarchy where machines will remain in service to humans despite their power, the overestimation of the power of pure intelligence, and the necessity to develop predictable systems aligned with our diverse human values. These principles provide a pragmatic roadmap for responsible AI development, prioritizing the enhancement of human capabilities over their replacement.

At the NVIDIA GTC 2025 conference, a flagship event for artificial intelligence and digital creation, Coca-Cola unveiled the behind-the-scenes of its creative transformation. Through the adoption of real-time 3D and generative AI, the iconic brand is redefining its relationship with design, storytelling, and innovation. But beyond the technological buzz, what does this transition really mean for a global company? And what lessons can be learned for the entire marketing and creative industry?

AI has become a reflex for 18-25 year-olds. Creation, research, entertainment... They are reinventing their relationship with digital. And brands must keep up.

The revolution of the Agent eXperience (AX) is profoundly transforming customer interaction, and Argo positions itself at the forefront of this evolution. As traditional user interfaces (UIs) gradually give way to AI agents that interact directly with services via APIs, Argo is developing innovative solutions that harness this duality rather than oppose it. With its expertise in API-first architecture, semantic data enrichment, and adaptive access management, Argo enables businesses to offer an enhanced customer experience, accessible through both traditional visual interfaces and intelligent agents. This hybrid approach not only ensures adaptation to new technological trends but also creates a significant competitive advantage by expanding the audience, reducing interaction costs, and preparing organizations for future innovations in artificial intelligence.

OpenAI has launched "4o Image Generation", an image generator integrated with GPT-4o that creates functional visuals, not just aesthetic ones. The model excels at rendering precise text, following complex instructions, maintaining multi-turn coherence, contextual learning, and utilizing embedded knowledge. Capable of impressive photorealism and varied styles, this technology is already available to ChatGPT users, despite some limitations such as image cropping or difficulties with non-Latin languages.

Discover how Argo's WebAR technology is transforming e-commerce by addressing key consumer frustrations. Our browser-based augmented reality solutions seamlessly integrate with existing online stores, providing an enhanced product visualization without the need for app downloads. By allowing customers to view products in 3D, virtually try on items, and see products in their space, we help brands create memorable shopping experiences that build trust and increase conversion rates. Unlike traditional e-commerce platforms with limited customization, our WebAR technology gives brands control over the customer experience without having to overhaul their entire infrastructure. The future of online shopping is already here — and it is augmented.

The trend of the "Microwave" filter on TikTok, which has already generated over 350,000 uses, perfectly illustrates how augmented reality can reach a mass audience when deployed with simplicity and relevance. By transforming ordinary photos into spinning objects like in a microwave, accompanied by the distinctive sounds of the device, this AI-generated filter demonstrates that the mass adoption of AR technologies depends more on user experience and cultural resonance than on technical complexity. Its intuitive interface, accessibility, and ability to create an immediate emotional connection offer valuable lessons for the augmented reality industry, suggesting that the future of this technology may lie less in revolutionary experiences and more in simple applications perfectly integrated into users' daily lives.

ARGO presents App Clips as a revolutionary solution for augmented reality, combining the performance of native apps with the accessibility of WebAR. This technology allows users to instantly access high-quality AR experiences via a simple QR code or link, without the need to download a full app. Easy to implement for developers, this approach offers stable and precise tracking while eliminating traditional usability friction. ARGO invites professionals to explore how to integrate this technology into their projects to reach a wider audience with higher quality AR experiences.

ARGO is revolutionizing our relationship with technology through ARIA (Augmented Intelligent Reality), an innovative concept that refuses to oppose artificial intelligence to augmented reality in order to better merge them. Rather than viewing these technologies as competitors, ARGO sees them as complementary, transforming augmented reality into an intuitive visual interface for artificial intelligence in our everyday environment. Through its Spatial AR technology, the company creates "Smart Spaces" where contextual information adapts in real-time to user needs, whether in industry for optimizing maintenance, in retail for personalizing customer experience, or in tourism for enhancing discovery. ARIA thus embodies a vision of the future where advanced technologies and ease of use become one, making accessible to all, on simple smartphones or tablets, what seemed to be science fiction not long ago.

Do you want to distribute your mobile application? Discover the different options available: App Store, Google Play, alternative stores, sideloading, and Progressive Web Apps (PWA). Each method has its advantages and disadvantages in terms of visibility, costs, and restrictions. In this article, we detail the best distribution strategies to maximize your audience and optimize the user experience. 🚀

The premiere of Gladiator II in Times Square has revolutionised film launches by combining immersive technology and storytelling, allowing viewers to transform into characters through augmented reality and 3D modelling. This innovative event illustrates the future of advertising, where the audience becomes an active participant, blurring the lines between fiction and reality.

Online commerce has undergone a transformation in recent years, and at the heart of this revolution are two key technologies: augmented reality (AR) and 3D. These immersive tools provide consumers with a more interactive and personalised shopping experience, and allow brands to stand out in a highly competitive market. Let’s see how AR and 3D are transforming the landscape of e-commerce.