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Havas

2025

How can traditional corporate New Year greetings be reinvented to deliver an engaging, immersive, and memorable experience at a global scale?

Recognition

Client Name

Havas

Services

AR, Interactive Experience, Print, New Year Greetings 2025, Gamification, Corporate Communication

Problem

For the 2025 New Year greetings, we created a unique interactive activation for Havas. A printed greeting card, mailed to partners and employees worldwide, featured a QR code that launched a 3D augmented reality experience directly on their smartphones. Recipients could interact with real-time animations, discovering a playful and dynamic visual universe. The experience was seamless, engaging, and designed to leave a lasting impression—positioning Havas as a forward-thinking and creatively driven brand.

Solution & Experience

We designed a sleek, responsive, and visually striking website, incorporating a well-structured layout, modern UI elements, and smooth navigation. By focusing on user experience, accessibility, and performance, we created a design that enhances Static’s online presence.

Final thoughts

A creative fusion of print and AR that redefined seasonal greetings. By transforming a traditional format into an interactive experience, Havas strengthened its brand perception and created a meaningful, tech-driven moment of connection with its audience.